This article claims that the Gig Economy has another casualty: middle management. With real-time rating systems, we’re turning into a world of managers.
The rating systems used by these companies have turned customers into unwitting and sometimes unwittingly ruthless middle managers, more efficient than any boss a company could hope to hire. They’re always there, working for free, hypersensitive to the smallest error. All the algorithm has to do is tally up their judgments and deactivate accordingly.
Companies don’t have to bother evaluating their contractors, because the customers base is essentially always doing it, in real-time.